You cannot engage with one without alerting the other, and the job of the latter is in part to bring public attention to stories of public interest. There's another that is more sceptical – it examines whether those ideas have merit, and figures out what went wrong when things inevitably do. There is a whole ecosystem that fawns over those possessing big dreams, puts them on magazine covers and lists on the way up. The reality is that journalism contains multitudes. This is part of the imperfect and sometimes co-dependent relationship that exists between startups and the media. This is a given, almost a necessity, with startup founders, who seek to deploy the media to gain profile that can be used to attract attention and investment to their ventures.ĭespite being furious about our coverage on one occasion, Millar enjoyed it at other times, sharing stories on social media and sending a bottle of champagne after one story ran. Yet Millar, like almost all founders, actively and adroitly courted relationships with the media. This has largely been driven by founders who feel the media has treated them poorly in the past. There has been talk of "trial by media", of him being hounded and harassed and very direct lines drawn between some reporting and his fate. I know this because he said as much in the aftermath.
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The last piece we published about him was an epic story that captured the full sweep of the Unfiltered journey, from its wide-eyed beginnings through the rancorous reaction to its low-priced sale.ĭespite that last story doubtless having uncomfortable moments, I know Millar – who spoke to our writer for over six hours over various interviews and sent upwards of 20 lengthy emails through the course of its reporting – felt the final feature captured him and the Unfiltered journey in all its complexity. We exchanged phone calls, which were initially testy, but by the end amicable, even warm. At times they upset Millar, which was how we first met – he got in touch with a major sponsor to express his displeasure.
The stories The Spinoff published about Unfiltered were not always flattering. It never quite settled on a business model, but his subjects enjoyed his attention, and sometimes invested in Unfiltered at increasingly heady valuations. Unfiltered was built around a collection of soft-focus interviews with wealthy and often internationally known business figures, aimed at an audience of aspiring entrepreneurs.
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He and I corresponded on and off for some years, and The Spinoff published a series of stories about him and Unfiltered, the company he founded aged just 19. Instagram and WhatsApp, Facebook's main growth vehicles of the last half decade, were invented by other people and just bought by Zuckerberg. Theranos appears to have been driven as much by its president, Sunny Balwani. The first is a matter of simple fact: companies like Facebook and Twitter have thousands of employees, some of whom have profound influences over their outcomes.Īpple is unimaginable without the influence of Jony Ive's design. There are two main issues with the founder myth. Many young people grow up dreaming of joining that pantheon, no matter how remote the possibility. It has its recent cultural origins in the brilliant but brutal way Steve Jobs' vision for Apple was realised, though has roots tracing back through Bill Gates' Microsoft prime and the Silicon Valley origin mythos of Hewlett-Packard, and probably runs back to John D Rockefeller's Standard Oil and railroad tycoon Cornelius Vanderbilt and even Jesus, if you really draw a long bow. Photo / APĪll of this is connected to what NYU professor Scott Galloway calls the "idolatry of innovators, or founder fetish".
Twitter co-founder Jack Dorsey, who stepped down as CEO earlier this week.
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